With almost £3 billion* spent in the UK during the Black Friday event last year, retailers are once again gearing up for a busy few days as customers flock to stores in order to take advantage of heavily discounted prices.
Although Black Friday may be good for a store’s bottom line, it can have a negative impact on the store itself. A large increase in footfall is sure to take its toll on the fixtures and fittings within the store, with the doors particularly affected. With Black Friday events now taking place over several days, it’s important that stores take proper care when it comes to ensuring there’s no unnecessary damage.
Strong and practical doorsets
If you’re planning on enticing customers with a Black Friday sale in your store, you may find that much of your attention is taken up with marketing strategies and deciding on discounts. Whilst it’s essential that you get the logistics of your Black Friday sale right, you should also pay attention to the store itself. Are your goods displayed in an aesthetically pleasing manner? Is your shelving robust enough to withstand large numbers of customers? Do your doors offer strength and practicality?
If this is your first Black Friday sale, your doors may not have experienced so much use over an extended period before. That’s why you should take time to ensure your doorsets are of the highest quality and that they won’t let you down at the most important time.
More customers than ever
Despite predictions that online sales would increase by 25% last year, online retailers in the UK reported a modest rise of 6.7% during the Black Friday period. During the same period, high-street footfall was predicted to slump by 5%, in reality however it rose by almost 3%**. This year, retail forecasters have stated that footfall is likely to increase even further, meaning many stores will witness more customers than ever piling through their doors.
If your doors let you down during the Black Friday sale, you could be forced to temporarily close your shop in order to comply with health and safety measures. To make sure you don’t miss out on plenty of revenue, it’s well worth thoroughly testing your doors prior to your Black Friday event. If, for any reason, you suspect they may not be up to the job, it will almost certainly be worth your time to invest in high-quality replacements.